Midwich joins forces with revolutionary British audio manufacturer Orbitsound
Initial release date: 18 July 2017
Trade-only AV distributor, Midwich is set to further demonstrate their growing commitment to the audio industry by partnering with the revolutionary Britsih audio brand, Orbitsound. From July 2017, Midwich will be distributing Orbitsound’s product range, accelerating the penetration of simple audio solutions to commercial verticals including corporate, education and hospitality within the UK.
The new distribution deal comes as Orbitsound enters a new phase in its 10-year history with the recent launch of the all-in-one audio solution, ONE P70. Originally designed for a classroom, the ONE P70 quickly became a one hit wonder with consumers due to the simplicity of the product achieving many award and accolades from industry experts. The ONE P70 isn’t only suitable for homes but has many purposes and can be used it multiple settings. With Medic’s ethos of providing compelling and accessible solutions to help traders pick the right products for their environment, this partnership was an obvious decision helping one and another expand their reach.
Delivering exceptional audio through an entirely unique, patented Airsound™ technology, Orbitsound products passionately pursue founder and experienced audio technician Ted Fletcher’s original aim to ‘improve audio enjoyment’, whilst providing ‘superior sound that can be enjoyed by all’. Orbitsound’s 5 core values of being understated, British, simple elegant, intelligent and unpretentious lay at the very heart of the Orbitsound’s brand since its inception in 2005 and have undoubtedly contributed to the rapidly expanding popularity of the brand within the UK and New Zealand.
Mark Flesher Consumer AV Business Manager at Midwich commented:
“We’re delighted to be adding British audio brand Orbitsound to our line-up. Don’t think feature rich products. Think compact, stylish and extremely powerful sound bars that deliver excellent sound. The patented technology from Orbitsound, the look and feel of the products and the competitive price points helps to fill an important gap in the market. The partnership was an obvious choice for us and our customer base and I’m excited to see the products take-off."
Already established, Midwich will now continue to drive the brand onwards and upwards through delivery to commercial sectors including boutiques, schools, hotels and small businesses. Midwich will be responsible for the distribution of the Bar A70 and ONE P70 models with scope to take on any new relevant products. Mark added:
With the opening of Orbitsound’s new experience centre at the heart of Shoreditch, London, we are looking forward to using the space to demonstrate exceptional, hi-definition audio to our clients and train our staff. The technology is second to none and this new centre gives distributors like us a solid platform to deliver a compelling story.”
“We are joining Midwich UK at an incredibly exciting time.” said Richard Williams, Managing Director of Operations at Orbitsound.
“Orbitsound is at the forefront of innovation, bringing Airsound technology to the Consumer technology market. Midwich have proven themselves to be an industry leader in their market and we look forward to ushering in a new era in the UK through this relationship and our product offering. We feel we have a distributor that understands our target and discerning audience, and will help us reach markets and customers we haven’t been able to in the past. We are confident that this new partnership will help our journey towards becoming a significant audio technology brand.”
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For more information on products, please contact your dedicated consumer sales specialist:
Sam Baldry
T: +44 (0) 1379 649277
E: sam.baldry@midwich.com
Note to Editors:
About Orbitsound
Orbitsound Ltd. Is a small and dynamic British company based in London. We love great audio, and our goal is to create lifestyle focused audio products that are accessible in price for music loving Consumers, but that redefine the audio experience in the home. Orbitsound is committed to Airsound™ technology as the best way to reproduce audio in today’s living spaces.
Twitter: @Midwichltd / Facebook:@Orbitsound / Instagram: @Orbitsound
About AirsoundTM Technology
Orbitsound’s founder, Ted Fletcher, a recording studio veteran with 50+ years of experience of recording, playing and designing studio equipment invented Airsound™ in 2005. Airsound™ is a revolutionary new way to create immersive audio from a single speaker box. By using special processing and side mounted speakers, the system creates authentic and real space in sound without being limited to any kind of stereo sweetspot or by using any artificial effects. This fundamentally challenges the accepted limitations of listening to music in stereo, and is how we believe all music should be heard.